ecommerce-website-content-writingEcommerce content at freelance prices. Zero-risk pilots.

Enhance search results presence. Reduce site launch and update times.

Ecommerce clients, site developers and agencies are under constant pressure to deliver to tight deadlines. We can help! Find out why hundreds of digital partners and clients work with us.

With the constant Google updates, unique, high quality content has never been so important. Our industry-leading writing and editorial teams are familiar with creating engaging, succinct category and product content for ecommerce sites in all major sectors.

An Under-Exploited Opportunity

Many ecommerce clients rely upon manufacturer product descriptions but the issue here is duplicate content. The search engine results are full of identical product descriptions. Sites ranking at the top of the results will almost invariably have their own, unique product descriptions. Five minutes of searching in your own sector will confirm this.

Whilst there are very few “quick wins” in SEO, unique product descriptions are certainly a strong candidate.

Handling the Volume

Creating hundreds or even thousands of product descriptions can seem daunting. Our solutions, combining class-leading production technology and a large, hard-working team, ensure fast, accurate delivery regardless as to the number of products required.

Our systems will relentlessly enforce your layout and SEO requirements whilst our briefing processes and editorial teams will ensure consistency, even where the content is being produced by a significant number of different writers.

Keeping Up The Momentum

After you have built and populated the site with product and category content, you will want to maximise the value of SEO content on an ongoing basis. Our blog content writing solutions allow you to keep the site fresh and alive, maximising click-through rates and time on site, both of which are high value search metrics.

Our Strengths

  • Zero risk pilot – we’ll prove it!
  • In-country ecommerce writing and editorial teams
  • SKU / EAN pre-check option
  • Extensive ecommerce content writing experience in all major sectors
  • SEO focused content
  • Simple briefing process
  • Ability to handle complex requirements
  • Freelance price levels
  • No up-front payments
  • All work separately edited and Copyscape checked
  • No questions asked revisions, if required (99.5% first time acceptance rate)
  • 24 x 7 x 365 view of activity via our client portal
  • White labelling options

Fast Start

We have produced ecommerce category and product content for a wide range of clients and digital partners. In doing so, we have created a set of templates that allow us to rapidly produce rich specifications for our writing team without the need for you to spend hours briefing us. Many of our clients and partners simply provide us with a list of page URLs and keywords and we do the rest! You decide how involved you want to be.

Clever Systems

If you have ever worked with a large writing team or a set of freelancers, you will be all too familiar with the problems of ensuring consistency in volume. Our systems have been built and refined since 2003 to enable the management of precisely this uniformity across a large team.

SEO ecommerce Content

From simple items such as keyword density and inclusion to complex items including keyword location, stop words and a host of other controls, our Brief Management System (BMS) allows us to accurately manage work in substantial volumes without compromising on quality or consistency. We wholly own and control this industry-leading platform. There are very few requirements that we cannot accommodate.


We operate in a highly competitive market and our pricing structure reflects this. Just contact us for more information. You’ll be pleasantly surprised!

Getting Started

We have a really simple account creation and on-boarding process backed by sensible, flexible commercial terms. Just contact us for further information.